Mercedes-Benz launches the Mercedes-Benz EQB compact SUV in Singapore, making it the first fully electric vehicle in the market to offer 7 seats. Building on the success of the petrol powered GLB, on which the EQB is based on, Mercedes-Benz adds to their lineup of electric vehicles in Singapore with the EQB following in the footsteps of the already launched EQC, EQA, and EQS models. During the EQB's launch event held at the Mercedes-Benz Concept Store in Great World City, the team also doubled down on the brand's commitment toward sustainability by announcing that another two EV models will be added to the Mercedes-Benz stable in Singapore, with the EQE and EQV models slated for arrival in the future.
During the launch event, Claudius Steinhoff, President & CEO of Daimler South East Asia / Mercedes-Benz Singapore, also took the time to announce that the EQB will be the very first Mercedes-Benz that consumers will be able to browse, configure, order, and reserve online through the Mercedes-Benz online store in Singapore - offering a new digital shopping experience and thereby heralding a new era in the way that consumers can now shop and purchase cars. While not a brand new concept, Mercedes-Benz becomes one of the first few heavyweight automakers to launch a digital shopping experience in Singapore, adding weight behind a business model that seemed unlikely just a few years ago - though it is certainly one that seems aligned to a younger, more tech-savvy audience.
In Singapore, the EQB will be available in three variants - the EQB 250 Progressive, EQB 250 Electric Art, and the EQB 350 AMG Line, launching at a retail price of $305,888, $313,888, and $352,888 respectively. This price is inclusive of COE and is accurate as of press time. Among the variants available, the Electric Art is the only trim level that is specific to Mercedes EQ models (Fully Electric). Progressive and AMG trim lines are also available on petrol powered Mercedes-Benz cars.
While launching amid an all time COE high, and priced at a premium, the EQB is expected to be well received in Singapore, filling the market gap for a premium compact vehicle with the capability of carrying 7 passengers. Being the only fully electric vehicle at the moment that will carry 7 passengers, the EQB currently sits alone in its segment, and will no doubt be a point of consideration for consumers looking for a premium automotive experience with the convenience and practicality of 7 seats.
Here is a first look of the Mercedes-Benz EQB at the EQB launch.
The Mercedes-Benz EQB goes on sale in Singapore on 31 August 2022.